Hello, I'm Zhixuan (Ashly) Liu

UX/UI & Web Designer

I design it. Then I build it.

I design apps and websites, start from what users need, and build them myself: sites in Webflow and WordPress, apps with Claude Code.

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SELECTED WORKS

Featured Projects

Client websites I designed at a web agency, and app projects taken from research to prototype.

Client websites
Homepages of three client websites I designed at Talento Plus: Joraliv, Makeupfun by Sarah and Din Jordemoder
Client Work · Web Content & Design Specialist Intern @ Talento Plus

Real Client Websites

Talento Plus ApS · Feb – May 2026 · Copenhagen

Fully polishing every first draft took 1.5 days per site, so I started building each client's core requirements first and adding polish only on request, which cut it to 1 day per site with no drop in client satisfaction. Across 30+ small Danish businesses, I designed the first version of each site in WordPress (Elementor Pro); three are shown in the case study.

WordPress
Elementor Pro
Responsive layout

Clients: Mesterbyg · Makeupfun by Sarah · Joraliv ApS · LunaPGroup ApS ·
Din Jordemoder v Majken Krogh...

App & product projects
Cover image of the Job Search Tracker project
AI-Native Personal Project

Job Search Tracker

Built with Claude Code · Aug 2026

Logging job applications in Excel took me about 30 minutes a day and hid the patterns I needed, so I designed my own tracker and directed Claude Code to build it. It now shows my reply rate and breaks my 238 applications down by stage, month, location and channel.

AI-native
Claude Code
Product thinking
Data structure design
Three phone screens of a peer-support app for stressed students, labelled Stress groups, AI picks your group and Anonymous wall
Master Graduation Project · DTU

Designing for Less Stress

DTU · Feb – Aug 2025

In usability testing, many students couldn't find the AI-assist button when asked to, because it sat below the scroll, so I moved it to a floating button that stays on screen. The app helps university students deal with stress through peer-support groups, and 71% of test participants said it felt helpful.

UX research
Figma
Usability testing
More work
Reestablished Relationships in Communities
ABOUT ME
Open to opportunities

I design it.

Then I build it.

I'm Zhixuan, a UX/UI and web designer in Copenhagen with an MSc in Design & Innovation from DTU (2025). I started in industrial design in China, and freelancing after graduation moved me from physical products to digital ones. I still work like a builder: find out what users need, lay out the structure, then build on top of it.

Right now I'm co-founding BloomBento, a smart herb-growing device. I own the app design end to end and direct Claude Code, which writes all the code; I read the code to check it matches my designs.

"Structure first, style second. When the structure is right, the style can be as quiet or as loud as the project needs."

Co-Founder & App Designer
BloomBento · Aug 2026 – Present
Web Content & Design Specialist Intern
Talento Plus ApS · Feb 2026 – May 2026
MSc Design & Innovation
Technical University of Denmark (DTU) ·
2023–2025
CAREER PATH

Experience

Where I've designed websites and apps so far: an agency, early-stage startups and my master's thesis.

Work
Education
2016
2018
2020
2022
2023
2024
2025
2026
Freelance
Parkflux
The Self Hug
Maestro
Talento Plus
Now · BloomBento
Work:Aug 2026 – PresentNowCo-Founder & App Designer (part-time)BloomBento · Copenhagen
  • Own the app design end to end; built in React Native (Expo)
  • Direct Claude Code, which writes all the code; I read the code to check it matches my designs
Work:Feb 2026 – May 2026Web Content & Design Specialist InternTalento Plus ApS · Copenhagen
  • Owned the first-version design of 30+ client websites
  • Cut design time per site from 1.5 days to 1 by building core requirements first
Work:Oct 2025 – Jan 2026UX/UI Design InternMaestro · Copenhagen
  • Market research on gamified learning apps
  • User flows, wireframes and clickable Figma prototypes for web and mobile
Work:Feb 2024 – Aug 2024UX/UI Student WorkerThe Self Hug · Copenhagen
  • Market research and competitive analysis; presented findings to the PM
  • Low-fidelity and high-fidelity designs in Figma
Work:Feb 2024 – Jul 2024UX/UI DesignerParkflux (DTU X-tech startup) · Copenhagen
  • Designed the B2B dashboard and the driver app
  • Five-person team, through to the final DTU X-tech pitch
Education:Aug 2023 – Sep 2025MSc, Design and InnovationTechnical University of Denmark (DTU) · Copenhagen
  • Graduation project: Designing for Less Stress, an app that helps university students with stress
Work:Sep 2021 – Jul 2023Freelance UX/UI & Visual DesignerWeng Design Studio (self-employed) · Changsha
  • Designed for 5–10 education and corporate clients, found through freelance platforms
  • Took each project from brief to delivery on my own, and delivered every one on time
Work:May 2021 – Jul 2021Human Machine Interface InternAudi · China
  • Led market research of in-car HMIs for top EV brands (XPENG, NIO)
  • Documented user task flows and identified usability issues
Education:Sep 2016 – Jul 2020B.Eng, Industrial DesignChina University of Mining and Technology · Xuzhou
  • Where I started: industrial design, before moving to digital products

Co-Founder & App Designer(part-time)

📅
Aug 2026 – Present
BloomBento · Copenhagen
  • Co-founded a startup building a smart, reusable device for growing herbs at home — using low-cost sensors, a camera that watches the roots grow, and an AI-written companion story
  • Own the app design end to end; the app is built in React Native (Expo) with a Supabase backend
  • Direct Claude Code, which writes all the code; I read the code to check it matches my designs
  • Currently preparing for launch, targeting a Google Play release in late 2026
React Native
Expo
Supabase
Claude Code

Web Content & Design Specialist Intern

📅
Feb 2026 – May 2026
Talento Plus ApS · Copenhagen
  • Owned the first-version design of 30+ client websites; several went live close to my original design
  • Set a distinct visual direction for each client based on industry and audience, from calm and personal (a midwife) to bold and playful (a makeup artist)
  • Reworked my delivery process (core requirements first, polish on request), cutting design time per site by a third, from 1.5 days to 1 day, with no drop in client satisfaction
  • Built a reusable section component for the agency's shared template library; worked with the project manager on briefs and client feedback, and with the developer on revisions
WordPress
Elementor Pro
Responsive layout

UX/UI Design Intern

📅
Oct 2025 – Jan 2026
Maestro · Copenhagen
  • Did market research on existing gamified learning apps
  • Worked with the founder to analyse their research with 30+ teachers and students, and turned it into four app modules: Listening, Practicing, Playing and a Homepage
  • Designed the user flows, wireframes and clickable Figma prototypes for web and mobile
Figma
Market research
Prototyping

UX/UI Designer

📅
Feb 2024 – Jul 2024
Parkflux (DTU X-tech startup) · Copenhagen
  • Worked from the real needs of client PARKZONE, whose number-plate cameras and parking data sat in separate systems
  • Designed the B2B dashboard and the driver app: core user flows, page structure and key data visuals
  • Worked in a five-person team with a project manager, another designer, a software engineer and a mechanical engineer, through to the final DTU X-tech pitch
Figma
B2B dashboard

UX/UI Student Worker

📅
Feb 2024 – Aug 2024
The Self Hug · Copenhagen
  • Conducted market research and competitive analysis; presented findings to the PM
  • Planned the app mock-up process and milestones
  • Produced low-fidelity and high-fidelity designs in Figma
Figma
Market research

Human Machine Interface Intern

📅
May 2021 – Jul 2021
Audi · China
  • Led market research of in-car HMIs for top EV brands (XPENG, NIO)
  • Documented user task flows and identified usability issues
  • Proposed interaction improvements
HMI research
Task flows

MSc, Design and Innovation

📅
Aug 2023 – Sep 2025
Technical University of Denmark (DTU) · Copenhagen

B.Eng, Industrial Design

📅
Sep 2016 – Jul 2020
China University of Mining and Technology · Xuzhou
BEYOND WORK

More about me

What I do when I'm not designing.

Travel

Transition videos from my trips.

Let's work
together :)

Open to UX/UI and web designer roles in Copenhagen.

Featured Projects